In the realm of bling and extravagant jewelry, there is one name that reigns supreme—Johnny Dang. From custom ice to dazzling grillz, Johnny Dang has become the go-to jeweler for the biggest names in entertainment, cementing his title as the King of Bling. 

But his story is not just about glitz and glamour; it's a tale of resilience, determination, and the pursuit of the American dream.

Born in Vietnam during the Vietnam War, Johnny Dang's early years were marked by struggle and limited opportunities. 

Growing up in a small village, he witnessed the stark differences between his homeland and the opulent world of American jewelry. His father, who had fought for South Vietnam, escaped to America in search of a better life and encouraged Johnny to master the art of jewelry-making.

The Journey to America:

After nearly a decade of separation, Johnny and his family finally reunited with his father in Houston, Texas. 

The sight of America left him in awe, with towering freeways and endless possibilities stretching before him. Determined to make a name for himself, Johnny wasted no time and set up a small jewelry shop, starting from scratch.

From Flea Markets to Stardom:

In 1998, Johnny opened his own mall store, TV Jewelry, never imagining the fame that awaited him. It was during this time that he crossed paths with rapper and entrepreneur Paul Wall, who recognized Johnny's exceptional talent for creating grills without filing teeth, a revolutionary concept in the hip-hop scene. Their partnership proved to be a game-changer.

The Rise of the Grillz:

Word quickly spread about Johnny Dang's unique designs, catching the attention of A-list celebrities like P. Diddy and Kanye West. 

The breakthrough came when Nelly released his hit song "Grillz" in 2006, featuring Paul Wall and showcasing Johnny Dang's creations in the music video. Suddenly, the mainstream embraced mouth jewelry, and Johnny Dang became the go-to jeweler for every rapper and celebrity.

The Path to Success:

With his business booming, Johnny Dang's creativity knew no bounds. Each piece he crafted was a unique work of art, featuring round diamonds, colored diamonds, and intricate embellishments that made his designs truly one-of-a-kind. 

The demand for his grillz skyrocketed, leading to the opening of multiple locations and the expansion of his team to include 50 talented jewelers.

Beyond Hip-Hop:

Johnny Dang's influence extended far beyond the world of hip-hop. Celebrities from all walks of life, including Olympic swimmer Ryan Lochte and basketball legend Kobe Bryant, sought his expertise in creating custom grillz. 

From Hollywood stars like Katy Perry and Paris Hilton to athletes like DJ Pauly D and Shaquille O'Neal, Johnny Dang became a household name in the world of luxury jewelry.

Charitable Heart and Legacy:

Despite his immense success, Johnny Dang remains grounded and true to his roots. He generously gives back to his community, organizing charity giveaways and supporting children in Vietnam through Johnny Dang Charities. 

Additionally, he continues to innovate, introducing never-before-seen grill designs that captivate the world with their uniqueness, such as the famous "invisible baguettes."


Johnny Dang's rise to success is a testament to his ability to adapt and innovate. From the flea markets of Houston to the red carpets of Hollywood, he has consistently pushed the boundaries of jewelry design.

His grillz, in particular, have become iconic symbols of status and style, adorning the mouths of rap legends and Hollywood celebrities alike.

But Johnny Dang's impact goes beyond his jewelry. He has become a cultural icon, referenced in countless rap songs and even inspiring Nelly's chart-topping hit "Grillz." 

His name has become synonymous with luxury and opulence, a true testament to his craftsmanship and vision.

However, amidst the glitz and glamour, Johnny Dang remains a humble and compassionate individual. 

He takes the time to give back to his community, organizing charity giveaways and supporting underprivileged children in Vietnam. His philanthropy reflects his gratitude for the opportunities he has been given and his desire to uplift others.

As Johnny Dang continues to expand his empire, his legacy is already firmly established. His 16,000 square foot shop, resembling a small palace, stands as a testament to his success. With a team of talented jewelers by his side, he continues to create mesmerizing designs that captivate the world.